In a move that highlights the growing influence of African communications on the global stage, , Head of Brands & Marketing Communications at Wema Bank, Mabel Adeteye has been appointed as a jury member for the 2026 SABRE Awards Africa. The awards, organised by PRovoke Media, are widely regarded as one of the most prestigious recognitions in public relations, reputation, and engagement worldwide.
As part of a distinguished panel of senior communications professionals, Adeteye will assess campaigns from across the continent, evaluating them for creativity, strategic impact, and measurable business outcomes. The selection of jurors reflects the increasing sophistication of African PR and its emerging role in shaping global best practices.
This year’s SABRE Awards Africa will be held on March 17 at Melrose Arch in South Africa, in partnership with the Public Relations and Communications Association (PRCA). Over 500 campaigns were submitted this year, with 120 shortlisted as finalists across multiple disciplines and industry sectors, showcasing the breadth and depth of public relations excellence on the continent.
Speaking on her appointment, Adeteye said: “Over the years, I have had the privilege of serving on different juries across communications and marketing platforms. Each experience comes with responsibility, but this one felt different. The SABRE Awards remain one of the most respected global benchmarks for strategic communications. African communications is evolving beyond execution into true strategic leadership where insight, culture, business outcomes, and societal impact connect.”
Adeteye brings more than 15 years of experience in high-impact communications, brand strategy, and stakeholder engagement at Wema Bank and other major organisations. Her work has been recognised for combining deep market insight with innovative reputation practices that deliver tangible results.
Industry analysts say Adeteye’s appointment reflects a broader trend of recognising African communications professionals as not just contributors but as architects of global PR excellence. “This is a significant moment for African public relations,” noted Chika Nwosu, a communications expert. “It underscores that African PR is increasingly on par with global standards, with leaders like Mabel shaping its direction and influence.”
With her extensive experience and international credentials including memberships in the Forbes Communications Council, Chartered Institute of Public Relations (UK), and Nigerian Institute of Public Relations Adeteye is set to bring a wealth of knowledge to the SABRE Awards Africa jury. Observers believe her presence will help raise the bar for strategic communications across the continent.
