Trade partners vital to market leadership, says NB

Managing Director, Nigerian Breweries (NB) Plc, Thibaut Boidin, has underscored the significance of  partners and collaboration in trade, stating that they remain pivotal to maintaining market leadership and driving innovation across regions.

He spoke when the brewing company celebrated its outstanding trade partners at the 2025 Distributor Awards at Eko Hotel and Suites, Victoria Island, Lagos.

With the theme:  “Unlocking Growth Together- aligned, focused and faster” the ceremony brought together distributors, transportation partners, senior management, and key stakeholders to recognise exceptional contributions to the company’s strong business performance in 2025.

According to Boidin the awards reflect the company’s conviction that sustainable success is built on strong partnerships across the value chain.

 “As one team and one family, we recognise that growth is never achieved in isolation. It is unlocked through trust, collaboration, and a shared commitment to excellence. Tonight, we celebrate the distributors and transportation partners who have navigated challenges with us and delivered exceptional results. We are proud of what we have accomplished together and excited about the journey ahead,” he said.

He noted that the company’s performance in 2025 was made possible by the dedication, resilience, and execution excellence of its trade partners.

Sales Director, Emmanuel Oriakhi, commended the distributors and transporters for their agility and commitment in navigating a dynamic operating environment.

He noted that despite economic pressures and shifting consumer dynamics, its partners ensured product availability, strong brand visibility, and disciplined execution across markets.

Managing Director of MacDen Communications Limited, the firm which was named National Revenue Champion, Dennis Okorie,  thanked the company for recognising the vital role of its trade partners.

 “This recognition is both a validation of our efforts and a motivation to aim even higher. It reinforces our commitment to deepening collaboration and delivering even stronger results in the coming year.”

The highpoint of the night was the presentation of rewards to deserving partners, including cash prizes totalling millions of naira, a 12-pallet truck, a Foto pickup van, fuel dispensers, industrial equipment, consumer electronics, solar inverters, and premium products from the company’s portfolio.