PalmPay okays N400m for global travel carnival reward

Nigeria’s digital banking platform, PalmPay, it has set aside a total of N400 million to reward its customers this festive period, adding that it is designed to reward users with cash prizes and fully sponsored international travel experiences for everyday transactions on the PalmPay app.

It said the campaign will run between December 17, 2025 and January 8, 2026 saying it is designed to reward everyday transactions with extraordinary experiences. It runs alongside PalmPay’s Purple December brand campaign, which focuses on wrapping up the company’s key brand and community initiatives for the year.

Speaking on the launch, Head of Marketing & Communication, Femi Hanson said: “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”

At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app. Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World Card, which unlocks a share of the prize pool.

The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.

Beyond cash rewards, the Carnival also offers Free Global Trips. In each round, the top two users with the highest number of eligible transactions (₦100 and above) and at least one World Card will win an all-expense-paid international trip.

 The travel grand prize covers Visa fees, round-trip international airfare, five-day, four-night hotel accommodation, side attraction and meal expenses. Others are airport pick-up and drop-off and all transportation for scheduled tour activities during the trip.

Winners will be determined through a transparent leaderboard system, with prizes credited automatically at the end of each round on December 25, December 31, and January 8.

To participate, the urged customers to complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards; collect all five city cards; swap cards with friends to complete your collection; combine cards to form a World Card and earn cash rewards; and perform more transactions to climb the leaderboard for a chance at the global trip prize.

To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.