Renowned singer, 2Baba, has claimed that there is no such thing as a “wack artist” in the music industry.
Speaking in a recent video message, the African Queen crooner argued that every music is tailored-made to evoke emotions and create a spirit, and acceptance is largely dependent on promotion and commercial strategies.
According to 2Baba, “Every music is tailored to evoke an emotion, to create a spirit. There is nothing like a wack artist.
“That is why many of the so-called wack artists are more bankable than the talented ones. Because they understand that it is not the art itself, it is the marketing of that art”.
He emphasised that talent alone is not enough, stating, “No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to the marketing, promotion and the business. It is only those who resonate with your music that will like.”
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