Content creator Kenzy Udosen has commended Facebook for its contribution to the rise of a new generation of young creators, describing the platform as a space that fosters discovery, creativity, and meaningful community engagement.
Facebook, which continues to attract millions of young adults daily, has increasingly become a hub for exploring shared interests and connecting with like-minded individuals.
Udosen, who began creating content in 2019 and joined Facebook a year later, said the platform played a pivotal role in expanding his audience. “Facebook has quite a vast number of users, and I needed to tap into that, rightfully so, because to date, I have the largest number of followers on Facebook,” he said.
He attributed part of his growth to several creator-focused tools introduced by Meta, noting that the Professional Dashboard has helped him measure performance and adjust his strategy. He also highlighted the Meta Business Suite for enabling him to manage high engagement levels, including responding to numerous messages and fan interactions. According to him, Facebook’s in-app editing tools have equally supported quick and engaging content production.
Udosen emphasised that beyond the features, Facebook stands out for its strong sense of community. “On Facebook, the interactions feel more like a living room conversation than a passing comment on the street. My followers don’t just like a post, they live inside it,” he said, adding that the platform encourages deeper conversations, debates, and cultural exchanges.
He also described Facebook’s Stars feature—through which fans can support creators financially—as one of the most rewarding aspects of his experience. Fans purchase Stars and send them during live sessions or reels, with each Star converting into earnings. Udosen said the support he received through Stars reinforced Facebook’s value as a platform where creators can grow and earn.
Speaking on maintaining authenticity, Udosen likened his creative approach to cooking jollof rice. “The base remains the same, but you can tweak the spices to suit the moment,” he said, explaining that while he incorporates trends, his signature style, humour, cultural storytelling, and the familiar African/Nigerian mother persona remain unchanged.
He advised young creators to prioritise originality and consistency. “Know your voice before you chase views. Engage like a human, not a broadcast station. Study your analytics and adapt without losing your identity,” he said.
Udosen’s journey reflects Facebook’s evolving role as a platform where creators build communities, strengthen their craft, and achieve meaningful growth. As young adults continue to leverage its tools and reach, Facebook remains a significant driver of creative expression and digital opportunity.
