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Cobhams Asuquo questions Grammys’ treatment of Nigerian artistes

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Renowned musician and producer, Cobhams Asuquo, has expressed disappointment with the Grammy Awards after no Nigerian artiste won a category at the 68th Grammy Awards.

Asuquo, in a video, humorously said the Grammys exploit Nigerian artistes to boost the US economy, saying they dangle validation “like a carrot” only for it to slip away.

“I think Grammy is using Nigerians to boost the GDP of Los Angeles. It’s like a carrot dangling in front of us, and it goes away,” Asuquo said.

He urged stakeholders to focus on building homegrown award platforms, stating, “I think we need to build something that is ours. Let’s grow something that can make other people converge in our space”.

Asuquo drew a comparison with American sports culture, citing the Super Bowl as a successful example.

“It’s only America that will do the Super Bowl and be playing it themselves”, he added.


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