Nigeria’s popular premium live music ensemble, Shuga Band, is leveraging on a strong brand resilience to navigate its post-founder phase with the unveiling of a new structure and the release of exciting mashup tunes for the Valentine’s season.
The highly sought-after band has released a nuanced medley of classic tunes to usher in the 2026 romantic season for lovers and music tastemakers. The special rendition, its first post-founder release, includes a mashup of Nigerian and foreign classics. The new release goes live on all digital streams on February 1st, 2026.
For the band, the new offering is not just another release but a clear signal of the continuation of the legacy of its founder, the late Akiin Shuga.
The management of the band has also constituted a high-calibre board of trustees to provide more structure and give strategic direction for its new phase.
The band has continued to wax stronger, honouring a slate of bookings that continues to come from its new and existing premium clientele of the crème de la crème of society. Shuga Band stole the hearts of its fanbase with its deft mastery of different genres of music. It’s well-loved for its flawless performance of classical music and everything in between, contemporary, gospel and African traditional sounds.
After its successful performance at the recent special Christmas live edition of Arise TV’s flagship ‘This Morning’, its third in a row, the band earned an endorsement from media mogul, Prince Nduka Obaigbena. The media baron publicly committed to supporting Akiin Shuga’s legacy by pledging that the Shuga Band will continue to perform at his media Group functions.
The band is consolidating on the qualities of technical proficiency, music flair, stage craftsmanship and audience engagement laid down by its highly-revered founder.
According to Jerry Odeh, the band’s business manager, “Our late founder, Akiin Shuga ran so that we could fly. He didn’t just build a band structure but also established a culture of excellence woven into the very fabric of the Shuga Band DNA. We will continue his legacy and continue to make him proud one gig at a time. With the support of a board comprising distinguished persons, we now have an extra backbone layer to navigate our post-founder phase.”
