The Business Director for mediaReach OMDEmmanuel Adediran, has been appointed as a jury member for the 2026 Purpose Awards.
Organised by Haymarket Media Group in association with Campaign, PRWeek, and Third Sector, the Purpose Awards EMEA (Europe, Middle East, and Africa) is the region’s premier platform for celebrating organisations and campaigns that drive social change through creative excellence and authentic purpose.
The awards recognise outstanding work across 33 categories including charity, environment, equality, and public awareness with six categories dedicated to charities and NGOs.
Adediran’s historic selection as jury member marks the first time a Nigerian-based professional will serve on the distinguished panel, reflecting the growing influence of African perspectives in global purpose-driven initiatives.
A leading figure in Nigeria’s marketing communications and social impact sector, Adediran said: “I am deeply honored to join the Purpose Awards 2026 jury. This appointment is not only a personal milestone but also a testament to the innovation and impact emerging from Nigeria and across Africa.
“I look forward to contributing to the recognition of campaigns that are making a meaningful difference in people’s lives.”
The Purpose Awards 2026 shortlist will be announced in April and winners revealed at the awards ceremony in June.
The jury comprises industry leaders from across the EMEA region, selected for their expertise, leadership, and commitment to advancing social impact through communication.
“The Purpose Awards are the best way for Businesses to show they are a leader in this pivotal genre. The ongoing economic challenges, alongside political and societal issues, have made purpose campaigns more vital now than ever,” Deputy Editor at PR Week, Siobhan Holt, said.
