Afrobeats producer and songwriter, Afolabi Ebenezer Ayomide, has officially unveiled a new professional identity, announcing that he will now operate as BeatzbySpec as part of a major restructuring of his fast-growing creative ecosystem.
Formerly known as SpecBeatz, Ebenezer described the rebrand as a strategic shift aligned with the next phase of his career and long-term artistic goals.
He said the transformation goes beyond a mere name change, representing a clearer structure for his multi-faceted roles in Nigeria’s dynamic Afrobeats scene.
Under the new arrangement, he will function under three distinct creative identities: Boyspec – his performance and stage persona; Spec’s Lab – the recording and production hub behind his sound and BeatzbySpec – his dedicated producer identity
According to him, this restructuring is aimed at evolving from a passion-driven pursuit into a fully registered, well-structured creative enterprise capable of producing high-quality content and nurturing emerging talent.
Ebenezer’s musical journey began in the church, where he learned guitar and keyboard with support from his mother.
Although his roots are spiritual, much of his production skill was self-taught through YouTube tutorials and extensive experimentation.
His transition into professional production started with guidance from Timmy Gee, who connected him to opportunities in Lagos and broadened his industry network. Another breakthrough came through WiseBee—introduced by Director TZ—whose mentorship exposed him to advanced production tools and techniques. Contributions from Zhestabad and Agege’s renowned duo 2TBoyz also helped refine his sound and cement his place in Afrobeats production.
Today, BeatzbySpec has built an impressive catalogue, working with Rybeena, Oladips, Ladé, TeeMirror, BreezyBawz, DaProf, Doski, Lavish, Destiny Boy, Cazulee, Shaypee, and several emerging talents who rely on his evolving sonic identity.
As he embraces this new chapter, Ebenezer says the name BeatzbySpec symbolizes renewed commitment to excellence, structure, and sustainable growth. With a sharper vision and stronger creative foundation, he is positioning himself as a key force shaping the next wave of Afrobeats.
