Entertainment
1,216 artistes, delegates, production team hit Lagos for Ninth AFRIMA
Lagos has once again come alive as 1,216 artistes, delegates, and members of the production team entered the city for the ninth edition of the All Africa Music Awards (AFRIMA).
The figure was announced at the Welcome Soirée for nominees and guests at the home of the British Deputy High Commissioner, which officially marked the start of AFRIMA Week.
Speaking at the event, AFRIMA President and Executive Producer, Mike Dada, said the turnout showed the growing strength of African music and how AFRIMA, in partnership with the African Union Commission, is using the platform to enhance creative economies of African countries.
He said: “This year’s AFRIMA has once again demonstrated the immense power and global pull of African music. As we speak, a total of 1,216 artistes, delegates, and members of our production team have arrived in Lagos. This number includes 732 artistes and managers, 301 delegates from across Africa and the diaspora, and 183 technical production professionals working tirelessly behind the scenes.
“You can imagine how that number can impact our economy, how much benefit Lagos’ tourism capacity demonstrates. It is huge for us and we are happy to work with the Lagos State government and other partners to bring this benefit to our economy and our city.”
Dada said AFRIMA understands the power and value of music as a force for good, which drives integration and inclusion, promotes peace across Africa and the world, as well as fuels economic growth within the creative industry.
“First, music is a powerful tool for integration and inclusion. Second, it is a catalyst for peace, both across our continent and globally. And of course, music is a driver of economic growth within the creative industry.
“For us, AFRIMA is about connecting people. We do not see colour. What we see is talent, whether you are white, black, blue, or green. What matters to us is the humanity that exists in all of us. That shared humanity is what has informed our partnerships and our purpose,” he added.
Dada thanked the Lagos State government and AFRIMA partners, including First Bank, Guinness, Glenfiddich, and the Swedish Government.
The AFRIMA President also expressed appreciation to the United Kingdom (UK) Government for hosting the event, saying: “We do not take this partnership for granted.”
Also, British Deputy High Commissioner Jonny Baxter applauded the strong ties between the UK, Nigeria, and Africa through music.
The envoy said African artistes are achieving major global success.
He added that Afrobeats is “now dominating the charts in the UK and across the globe. It is extremely important for us that we continue to build our connection to music and other creative industries. The UK is committed to partnerships that bring mutual economic development”.
Lagos State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, said: “Lagos is Africa’s cultural capital, a city where creativity lives loudly, where ideas scale rapidly, and where talent finds opportunity. Through the Lagos State Ministry of Tourism, Arts and Culture, we remain unwavering in our commitment to building an enabling ecosystem where creatives can thrive, collaborate, and compete successfully on the world stage.”
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