Mabel Adeteye, Head of Brands and Marketing Communications at Wema Bank Plc, has been appointed as a jury member for the 2026 SABRE Awards Africa, a premier platform recognising excellence in public relations, reputation management, and strategic communications.
Organised by PRovoke Media, the SABRE Awards honour outstanding communications campaigns across Africa and globally, evaluating entries on creativity, measurable impact, and strong business outcomes.
Adeteye joins a panel of senior communications professionals drawn from corporate organisations and PR agencies across the continent. The jury will assess submissions based on strategic insight, innovation, effectiveness, and overall contribution to advancing industry standards.
Her appointment reflects Africa’s growing influence in global communications, as the public relations sector continues to shift toward strategy-driven and impact-focused practices.
The 2026 SABRE Awards Africa ceremony is scheduled for March 17 at Melrose Arch, in partnership with the Public Relations and Communications Association (PRCA). Over 120 campaigns have been shortlisted from more than 500 submissions across industries and communication disciplines.
Speaking on her appointment, Adeteye described it as a significant professional responsibility, noting the awards’ global standing. “The SABRE Awards remain one of the most respected benchmarks for strategic communications worldwide. African communications is evolving beyond execution into true strategic leadership where insight, culture, business outcomes, and societal impact connect,” she said.
Adeteye brings over 15 years of experience in brand strategy, corporate communications, and stakeholder engagement, having led high-impact initiatives at Wema Bank and other organisations. Her selection signals growing international recognition of African communications professionals as key contributors to global PR excellence.
A member of the Forbes Communications Council, Adeteye specialises in strategic brand positioning, corporate reputation management, integrated media campaigns, and stakeholder engagement across African and international markets. She holds professional accreditations from the Chartered Institute of Public Relations, the Nigerian Institute of Public Relations, and the Chartered Institute of Marketing.
Organisers say this year’s awards will continue to spotlight innovation and excellence shaping the future of communications in Africa and beyond.
