Promasidor reaffirms commitment to inclusivity

Chief Executive Officer, Promasidor Nigeria, François Gillet, has reaffirmed the company’s commitment to inclusive leadership and empowering women across its entire value chain.

Gillet gave this commitment as Promasidor Nigeria, a food and beverage manufacturer, joined the global community in commemorating the International Women’s Day (IWD) 2026.

This year’s IWD celebrates the resilience, achievements, and transformative contributions of women under the theme, “Give to Gain.”

The CEO said at Promasidor, “Give to Gain” is more than a theme; it is a philosophy that shapes how the company leads, grows, and creates impact.

“It reflects a deep-rooted commitment to empowering women across our entire value chain from female professionals driving innovation within our corporate structure to women distributors, retailers, and community partners strengthening its nationwide presence,” he said.

He said women at Promasidor are not just contributors; they are catalysts. They lead with vision, shape strategy with insight, and unlock new possibilities across the business.

“They power operational excellence, champion innovation in the marketplace, and embody the spirit of resilience and transformation that drives sustainable growth,” he stated.

Speaking on the significance of the day, Gillet emphasised the transformative power of inclusion, saying: “Women are not just participants in development; they are drivers of transformation.

“At Promasidor, we believe sustainable growth is built on shared opportunity. Through access, mentorship, leadership pathways, and support, we build stronger institutions, resilient communities, and a more prosperous nation. ‘Give to Gain’ is not just a message for today, it is a call to action for the future.”

He further reiterated that empowering women is both a moral responsibility and a strategic imperative that fuels innovation, operational excellence, and long-term economic progress.

Beyond its corporate structure, Promasidor recognises that women remain at the very heart of its value chain as mothers, caregivers, professionals, entrepreneurs, and decision-makers who choose its products for their families and businesses. Their trust fuels the company’s purpose. Their loyalty strengthens its impact.

As a trusted household name in Nigeria’s food and beverage industry, Promasidor Nigeria said it continues to leverage the influence of its brands including Cowbell, Loya, Miksi, Top tea, Onga, Twisco, and Kremela.

The company said it remains intentional in its commitment to promoting gender-inclusive leadership and talent development, supporting female entrepreneurs within its distribution network, advancing policies that encourage work-life balance and productivity, and investing in community initiatives that uplift women and girls.

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The company reaffirmed that investing in women delivers measurable and sustainable returns not only for business performance but for stronger communities, thriving economies, and inclusive workplaces.

As a responsible corporate citizen committed to global best practices in innovation and quality, Gillet said the company remains focused on delivering long-term value to consumers, communities, and the national economy.

He said this International Women’s Day, Promasidor celebrates the courage, resilience, and influence of women everywhere confident that “when women are supported, empowered, and elevated, we all rise, and we all gain.”