LG launches search for oldest working TV

LG Electronics has launched a nationwide campaign aimed at celebrating decades of customer loyalty and technological heritage by searching for the oldest still-functioning LG television sets across the country.

The initiative, with: “The Oldest LG TV” as theme, seeks to honour long-time customers whose LG screens have stood the test of time, while introducing them to the future of home entertainment through LG’s advanced AI QNED TVs.

For generations, LG televisions have been more than an electronic device in Nigerian homes. They have been silent witnesses to family milestones, cultural moments and shared memories.

This campaign bridges nostalgia with innovation, acknowledging the emotional connection Nigerians have built with the brand while showcasing LG’s leadership in AI-powered display technology.

The campaign features a storytelling -driven narrative that highlights community, heritage and the evolution of viewing experiences.

Participants are invited to share the stories behind their long-serving LG TVs, transforming everyday screens into symbols of trust, resilience and innovation.

In creative twist, the campaign also introduces LG’s AI-enabled televisions as responsive companions that understand viewer preferences, recommend content and enhance picture quality in real time.

This shift from nostalgia to futuristic interactivity underscores LG’s continued commitment to delivering smarter, more personalized entertainment solutions.

To participate, customers are to simply visit https://lgsearchcampaign.vercel.app/, upload a photo or video of your old LG TV and share the story behind it – how long you’ve had it and the memories it holds.

The winner walks away with a brand-new LG AI QNED TV, effectively trading legacy for luxury.

The General Manager, Media Entertainment Solutions, LG Electronics Nigeria, Mr. Choongbae Seok, said: “At its core, this campaign reminds us that technology is not only about pixels and processors, but about people. It’s about the laughter in the living rooms, the silence during tense match moments and the comfort of family routines.”

Seok said by celebrating the oldest TVs still standing strong, LG is celebrating the people who kept them on, families who trusted the brand through changing times and evolving technologies, and that in doing so, LG isn’t just upgrading television, it’s upgrading memories into the future.

“The journey from our classic CRT Televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come.

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“Those early sets were built to last, and many are still functioning today, a testament to durability and consumer trust.

“This initiative allows us to honour that legacy while introducing a new era of intelligent viewing, where the screen does more than show content; it adapts, learns and enhances every moment,” Seok, explained.

In a related development, LG Electronics (LG), a leader in AI-powered solutions for the home, outlined plans to accelerate growth in emerging markets at LG InnoFest 2026 MEA.

The event, held in Abu Dhabi, provided a forum to share LG’s strategic direction and market outlook with regional partners.

At the exhibition, LG displayed its premium 2026 AI TV lineup focusing heavily on advanced processing power, smarter picture and sound technologies.

The flagship OLED evo G6 and 100-inch Micro RGB evo TVs are powered by the new Alpha 11 AI processor Gen 3 enabling faster and more intelligent performance.

The OLED evo W6 Wallpaper TV, an ultra-slim television designed to sit flush against the wall like artwork uses true wireless connectivity, reducing cable clutter and creating a cleaner, minimal setup.