Desperados set to launch December campaign across Nigeria

Nigerian Breweries has launched its Christmas campaign with Desperados taking the frontline in delivering entertainment and festive experiences to young audiences nationwide.

The campaign, themed Clock the Vibe, kicked off with the Homecoming Party, setting the pace for a month filled with concerts and cultural events targeted at Gen Z consumers.

Desperados is slated to feature at major December activities, including the month-long Detty December Fest in Lagos.

The brand will also join Davido’s 5 Alive Nationwide Tour scheduled for December 14 at Eagle Square, Abuja.

Later in the month, Desperados will participate in Flytime Fest 2025, holding in Lagos from December 22 to 25.

The festival will host prominent Afrobeats stars such as Olamide, Davido, Asake, and Flavour, and is expected to attract thousands to the Eko Convention Centre.

Senior Brand Manager, Onyebuchi Allanah, said the campaign aims to offer innovative, immersive experiences that reflect youth culture.

She noted that Desperados intends to connect young Nigerians through music, nightlife, and cultural expressions, adding that the Clock the Vibe campaign is designed to bring more colour, creativity, and energy to the festive season.