Coca-Cola Nigeria launches Coke with meals promo

Coca-Cola Nigeria has launched a consumer promotion valued at N600 million, positioning it as a volume-driving push tied to everyday meal consumption across the country.

The campaign, which runs from January to June 30, 2026, the company’s Senior Director, Frontline Marketing, Nigeria, Yusuf Murtala, said, is structured to deliver frequent cash payouts, including the creation of over 300 millionaires within the six-month period.

Under the promotion, branded “Buy, Scan, Find, Win,” Murtala explained that two new millionaires will emerge daily, alongside weekly rewards valued at N52 million, a scale that underscores the company’s aggressive spend on consumer incentives amid intense competition in Nigeria’s non-alcoholic beverage market.

Participation, according to him, is linked directly to product purchase. Consumers who buy eligible Coca-Cola, Fanta, Sprite, or Schweppes in PET or glass bottles can scan a QR code on the packaging and enter a 10-character code under the cap or crown to determine instant winnings. 

The mechanic, he emphasised, is designed to encourage repeat purchases and sustained engagement across retail channels nationwide.

Speaking on the strategy behind the promotion, Murtala said: “Every Coca-Cola bottle is made to turn everyday moments into a celebration, and with this we are taking that promise even further for our consumers.”

He added, “Whether they are enjoying a meal or toasting to a small win with a Coca-Cola, with this promo, those special moments become a double win as they continue celebrating life’s joys while standing a chance to win exciting cash and prizes.”

From a business standpoint, the campaign, Murtala said, reinforces the company’s focus on driving consumption frequency around meals, a critical battleground as disposable incomes remain pressured and brands compete for share of stomach. 

By anchoring the incentive to everyday eating occasions and spreading payouts over months, the company, he added, is effectively trading margin for scale, data capture, and brand stickiness in Africa’s largest consumer market.