Breakthrough as TSM set to inject over N40 billon in NNL, NWFL

The Nigeria domestic league has entered a new financial milestone following a mouth-watering investment  deal signed with both the Nigeria National League (NNL) and the Nigeria Women Football League (NWFL).

According  to founder of Toptier Sports Management (TSM) Chichi Nwoko, the partnership will be a 10-year strategic investment that will transform the face of domestic football in Nigeria .

It would be noted that both  the NNL and NWFL have signed the deal for the first five years.

Nwoko emphasised that this investment which runs into billions of naira was made possible because of the new wave of trust and confidence the private sector is beginning to have in the sports sector because of the quality of people currently at the National Sports Commission (NSC) and the Nigeria Football Federation (NFF) as well as the domestic leagues.

“When you have a system that is seemingly devoid of crises and with people with integrity piloting its affairs, such a system will attract the  Private sector, which is what we are beginning to see in the Sports sector in Nigeria in the last one year, “Nwoko said. “This is why I must specially thank the Director General of the National Sports Commission, NSC, Hon Bukola Olopade, who strongly believe in the Public Private Partnership ( PPP)”.

Nwoke disclosed that TSM would in the next 10 years pump well over 40 billion naira into the NNL and NWFL starting with a N200m deal for both leagues in the first year.

She stated that the partnership will aim to make the leagues more attractive as it comes with top notch television production package that would gulp over N800 million every season.

“I have no doubt that the pathway of transformation that we all crave to see in our domestic football in terms of structure, organisation and financial stability is finally on the way with this new deal for the Nigeria Women’s football league and the Nigeria second tier league, the Nigeria National league”, she concluded.

Hon Bukola Olopade said: ” This is the Renewed Hope in Sports President Bola Ahmed Tinubu, GCFR, promised Nigerians and the enabling environment the President has provided is the reason for the trust that  corporate Nigeria is beginning to have in Nigerian Sports.”

President of the Nigeria Football Federation(NFF)   Alhaji Ibrahim Gusau who was represented by the General Secretary Dr Ibrahim Sanusi at the signing ceremony  in Abuja on Friday,  lauded both the NNL and NWFL for attracting the private sector to the domestic league.

Gusau noted that the leagues are getting better every season even as he stressed that TSM’s investment would further improve the NNL and NWFL.

An elated Chairman of the Nigeria National league, George Aluo, stated: “The domestic league in Nigeria is about to take its rightful place with this landmark partnership with Toptier Sports Management and I want to assure Nigerians and the Private sector that we are determined to improve on this new milestone.”

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