Ajida Cruz: Redefining African fashion through art

Ajida Cruz Apparel is a contemporary Nigerian fashion house founded by Ilo-Okeke Chukwunonyelum, a visionary designer and fine artist whose work exists at the intersection of art, culture, and identity. Since its inception, the brand has remained committed to redefining what it means to wear confidence—transforming fabric into narrative and fashion into an immersive experience.

Rooted in creativity and meticulous craftsmanship, Ajida Cruz Apparel approaches design as storytelling. Each piece is thoughtfully constructed to embody self-expression, individuality, and sophistication, reflecting the belief that clothing is not merely worn, but experienced.

Chukwunonyelum is a graduate of Fine and Applied Arts from the University of Nigeria, Nsukka. Since 2016, he has been an influential voice in contemporary African fashion, developing a distinctive aesthetic informed by artistic experimentation, cultural symbolism, and modern tailoring. His work presents a unique visual language that bridges fine art and fashion, resonating with audiences who value originality and purpose.

Over the years, Ajida Cruz Apparel has collaborated with clients across private and public sectors. Notably, the brand designed exclusive corporate and factory uniforms for OK Foods Nigeria Limited. In addition, under the Willie Obiano administration, Chukwunonyelum facilitated a youth skill acquisition initiative in Anambra State—demonstrating his commitment to creative empowerment and capacity building within Nigeria’s fashion ecosystem.

Today, Ajida Cruz Apparel continues to evolve beyond a fashion label into a platform for authenticity, artistry, and social impact. The brand’s upcoming solo exhibition marks a bold new chapter, unveiling innovative works that merge fine art and fashion through compelling explorations of color, texture, and meaning.

At Ajida Cruz Apparel, every design is a canvas, and every wearer becomes part of a story—one defined by confidence, culture, and creativity.