Owumi to club owners: protect your NPFL brand

 Davidson Owumi, the Nigeria Premier Football League (NPFL) Chief Operating Officer on the second day of the new year penned a sweetheart letter to the Chairmen and General Managers of the 20 participating clubs, urging them to guard the reputation of the league as a commercial asset.

In the memo titled, “Protecting and Building the NPFL Brand”, the former league top scorer assured the clubs of fairness, excellence and neutrality in leading the administrative secretariat of the league operations

“At the Secretariat and operational level, our commitment to excellence and fairness remains firm as we go into the crucial part of the season”, he stated. He commended the club administrators for their cooperation which ensured a near smooth running of the first stanza, and appealed for increased and improved level of adherence to the rules.

Owumi then charged them to be the chief marketing officers of the league by guarding against unsavoury public commentary that dents the market viability of the NPFL.

“It is very important to remind all of us that we have a responsibility to protect and build the NPFL asset for the good of all stakeholders.

“As club leaders, you are the first Ambassadors of the NPFL because the league entity belongs to you. There will be no league without the 20 participating Clubs, hence your prime place in the affairs of the league cannot be over emphasised”.