Niyi Akinmolayan slams cinemas over ‘Colors of Fire’ screening issues

Filmmaker Niyi Akinmolayan has expressed his frustration with cinemas over the screening of his newly released film, ‘Colors of Fire’.

In a post on Instagram, Akinmolayan accused cinemas of deliberately misleading moviegoers, saying they are showing the film on their websites, collecting money from people, and then telling them it’s not showing when they physically show up.

Akinmolayan warned that if the cinemas don’t “fix up” by the end of the day, he will name and shame them, posting their names online.

He emphasised that cinemas have the right to decide their own showtimes and can choose not to show a film if they don’t like it, but they must not deceive people into buying tickets.

He wrote, “I already have three and you know yourselves!! If you don’t fix up today, I will post your cinemas and the names of your managers!!!

“If by end of day, you don’t fix up, I am going to name all the cinemas that have Colours Of Fire on their website, collected money from people and are refusing to show them the film.

“Cinemas have the right to decide their own showtimes. Infact they can choose not to show a film if they don’t like it. What they must not do is make people buy tickets, come to cinema and then tell them the film isn’t showing. It’s deliberate and it’s wicked. Not on my watch!”