Winners emerge at NMA 2025

Winners have emerged for the 2025 Nigerian Marketing Awards (NMA). Some of the award winners include: Insight Publicis, Advertising Agency of The Year 2025; Lafarge Africa (Ecoplanet), Brand Innovation of The Year 2025; Dufil Prima, Best Use of AI in Marketing 2025; Carex -PZ Cussons, Best Rebrand of The Year; and X3M Ideas, Best Use of Social Media 2025.

 The brains behind the awards, Tony Agenmonmen, said the decision to introduce the annual award, four years ago, stemmed from the need to truly make a difference, in the nation’s marketing space, as winners emerged in different categories of this year’s edition of the award in Lagos.

Agenmonmen, who stated this, in his welcome address, at the award presentation, added that besides recognising outstanding works in marketing, the aim of the organisers was to create a movement, a standard, a symbol of marketing excellence and credibility in order to enhance the fortunes of the industry.

“We decided from the very beginning that the Nigerian Marketing Awards would not just be another marketing awards, but a movement, a standard, a symbol of marketing excellence and credibility, ” he said.

Agenmonmen added that despite being challenging, the organisers had clung to that principle of integrity, which the award had continued to apply to its competitive and honorary categories.

He explained that the winners, from different categories of the award, were selected purely on merit, by the Award Decision Council (ADC), comprising eminent marketing professionals.

In her remarks, the Chairperson, Award Decision Council, Iquo Ukoh, expressed the Council’s delight at the industry’s growing acceptance of the recognition event, aimed at celebrating excellence in the nation’s marketing ecosystem.